Building a brilliant app is only half the battle, because if nobody can find it, nobody will download it. The overwhelming majority of app discovery still happens through search inside the App Store and Google Play, which means your ranking for the terms your customers actually type is what quietly decides whether your app thrives or disappears. At Laskani Teck, we treat App Store Optimisation as a proper discipline, not an afterthought. We research the exact keywords your audience uses, sharpen every element of your listing, from title and subtitle to icon, screenshots, description and reviews, and then test relentlessly until your app ranks higher, turns more browsers into installs, and keeps climbing. Whether you are launching something new or reviving an app that has stalled, we make your store listing your hardest-working salesperson.
Get Your Free ASO AuditEvery element that decides whether your app is found and downloaded, refined with real search data and tested until it genuinely performs.
We uncover the exact terms your customers search, map the competition, and target the keywords that bring high-intent installs, not just vanity traffic.
Your title, subtitle and description are prime ranking real estate. We write them to satisfy the algorithm and the human deciding whether to tap Get.
Your icon is the first thing a browser sees. We design and test icons that stand out on a crowded results page and earn the tap.
Most people decide from your first two screenshots. We craft visuals and captions that sell the value fast and lift your conversion rate.
Ratings drive both ranking and trust. We put systems in place to grow genuine reviews and respond in a way that protects your score.
We A/B test icons, screenshots and copy against real store traffic, so every change is proven to lift installs before it goes live.
We do not guess which keywords matter. We use live search and competitor data to target the terms that genuinely bring installs, then prove the impact.
The App Store and Google Play rank apps by very different rules. We optimise each to its own algorithm rather than copying one listing across both.
Ranking first is worthless if nobody installs. We optimise the whole journey from impression to download, so higher visibility turns into real growth.
App stores, competitors and trends never stand still. We monitor, test and refine on an ongoing basis, keeping you ahead rather than slipping back.
There are millions of apps competing for attention, and the plain truth is that most downloads never come from an advert or a press mention, they come from someone searching the store and tapping one of the first results. If your listing is not optimised, you are effectively invisible to those people, however good your app happens to be. You end up buried beneath competitors who simply presented themselves better, and paying for expensive paid installs to plug a gap that stronger organic visibility would close for free.
Optimisation flips that relationship. When your listing targets the right keywords, leads with a compelling icon and screenshots, and carries strong ratings, the store’s own algorithm starts working for you, surfacing your app to exactly the people looking for what it does, at no cost per install. Better still, the same work that lifts your ranking also lifts your conversion rate, so a larger share of the people who see you actually download. For any app that depends on organic growth, ASO is not a nice-to-have, it is the single most cost-effective growth channel you have.
If your app is live but downloads have plateaued, or you are about to launch and want to land with real momentum, the fix almost always starts with your store listing. Laskani Teck audits your current ASO, targets the keywords that actually matter, and rebuilds your listing to rank higher and convert better across both the App Store and Google Play. Begin with a free ASO audit, a clear, honest look at where you stand today and exactly what to improve, with no obligation attached.
Get Your Free ASO AuditWe assess your current listing, rankings and conversion, and benchmark you against competitors to see exactly where the opportunities lie.
We identify the high-intent search terms your audience uses and analyse what is working for the apps outranking you today.
We rewrite your title, subtitle and description, and refine your icon, screenshots and preview video to both rank and convert.
We implement the optimised listing across the App Store and Google Play, each tailored to its own algorithm and store guidelines.
We test creative and copy variants against live store traffic, keeping the winners and discarding what does not move the needle.
We track rankings, installs and conversion, report clearly on progress, and keep optimising as the market and competition shift.
You need a partner who understands both how the store algorithms work and how real people choose an app, and who keeps optimising long after launch. That is exactly how we work.
Every keyword and change we make is backed by live search and competitor data, so your budget goes on what actually drives installs.
We do not just chase rankings. Our icons, screenshots and copy are built to turn browsers into downloads, lifting the metric that matters most.
We optimise the App Store and Google Play to their own distinct rules, rather than treating them as one, so you win on both.
ASO is never finished. We monitor, test and refine continually, and report in plain English, so you always know what is working and why.
Have you built something genuinely good that simply is not getting the downloads it should? Then your store listing is the place to start, and we are ready to help. Click the button to tell us about your app and claim your free ASO audit.